ABSTRACT
The process of creating a Participatory Guarantee System (SPG) in the state of Alagoas has mobilized a diversity of subjects in the territories, such as family farmers, agrarian reform and land credit settlers, indigenous people, campers and landowners. The effective participation of the members of the participatory system is one of the guiding principles of the SPG, which, due to the current reality of the public health crisis caused by the pandemic (COVID-19), had to be improved through digital technologies. The present study aims to highlight the strategies used to carry out a relevant step in the process of creating the GSP, referring to the choice of the name that will represent the network of farmers and collaborators within the Participatory Conformity Assessment Organization (OPAC) at the national level. national. To face the difficulty of accessing the internet in rural communities, as well as the restricted access to cell phones and computers, three digital tools were used, specific to each stage of the process. The methodology was considered effective and ensured the participatory character of the SPG "baptism" process, which became known as SPG Bem Viver.